Newlyweds holding each other on the terrace at The Wallace, the downtown Vancouver skyline across the harbour behind them
Planning

Why we send a content creator with the photographer

October 6, 2026
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Here is a thing that happens at almost every wedding. The ceremony ends, everyone is crying, and forty phones go up. By the next morning your cousin has posted a shaky vertical clip of your first kiss, slightly out of focus, with a stranger's head in the corner.

That clip is the first thing most of your friends will see from your wedding. Your real photos arrive weeks later.

We got tired of watching that happen. So we built the SOCIAL package. A dedicated content creator works your day alongside your photographer, and their whole job is the stuff you will want to post this week, not this winter.

What a wedding content creator actually does

Your photographer is building an archive. Every frame is shot for the gallery you will still be scrolling in twenty years. That takes a camera, a plan, and full attention.

A content creator is building something different. Short-form video and platform-ready photos, shot vertical, cut for reels and stories. The little things. Your shoes on the hotel carpet. The champagne pop. Your dad practising his speech in the hallway. The dance floor at the exact moment it goes from polite to chaotic.

The key detail is speed. Our content is edited fast enough to post before the night is over. Not a teaser three weeks later. That night, while your guests are still talking about it.

Bride and groom standing together on a rooftop, the North Shore shipyards and water visible beyond the railing
The archive shot. Your photographer is on this while the creator grabs the vertical version.

Why not have the photographer do both?

Because something gets worse. Every time.

This is the slightly contrarian part. A lot of studios will happily sell you "photo plus a few reels" from one person. It sounds efficient. In practice your photographer is switching between cameras, formats and mindsets in the middle of moments that happen once. The first kiss does not wait while somebody flips to vertical.

Two people means two jobs done properly. Your photographer stays locked on the moment. The creator is a few steps to the side, catching the same moment for a different screen. Neither one is compromising for the other.

It also means your photographer is not handing you raw phone clips at midnight. The creator is the one doing the fast edit, and the photographer is still doing the slow, careful one.

What it costs

We keep this honest and on the page. The SOCIAL package on its own runs $1,000 for 5 hours, $1,500 for 8 hours, and $1,800 for 10 hours, with extra hours at $250 each.

Most couples book it paired with photography. Photo and content pairings are discounted when you book them together, so ask in your enquiry and we will price the combination for your date.

For context, it is meant to sit next to your photographer, not replace a videographer. If you want a full film with ceremony audio and a highlight reel you will watch on your anniversary, that is our Cinematic Videography package. Different tool, different job.

Who it is for

Be honest with yourself here. It is not for everyone.

It is for you if you post a lot, your friends live on Instagram and TikTok, or you have family overseas who cannot make it and want to feel part of the night. It is also great if you want the hype in real time. There is something fun about waking up the next morning to messages about a reel that is already up.

It is also for you if you are the couple who swears you are "not photo people." Short video is weirdly forgiving. You do not have to hold a pose. You are walking, laughing, dancing, moving. That tends to look more like you than any posed portrait ever will.

Skip it if you are a private couple who wants an unplugged day and no public posts. Spend the money on extra photo hours instead. We would rather tell you that than sell you something you will not use.

Groom dipping his bride low at dusk with soft city lights glowing behind them
The kind of moment that lands as a still and even better as six seconds of video.

How it works on the day

We plan it together at booking. You tell us which moments matter for social and which ones should stay private. Some couples want the vows off limits. Some want the speeches posted that night. Your call.

On the day, the creator moves quietly. Small camera, no big rig, no lights in your face. They work around your photographer, not in front of them. Guests barely clock them.

Before the night ends you get a first batch of content you can post. Rooftop portraits at golden hour, the entrance, the first dance, the moment your aunt takes over the dance floor. Whatever happened, while it still feels like now.

A few honest notes

  • It is not a second photographer. The content creator shoots for social. If you need two angles on the ceremony for the gallery, that is a second shooter, and it is a different conversation.
  • Your guests will still film. That is fine. Now there is one clip in the mix that is in focus, well lit, and does not have a stranger's head in it.
  • You own when it goes up. We hand you the content. You decide whether it posts that night, the next week, or never.

Thinking about it?

SimplyWed Studio photographs weddings and elopements across Vancouver, and the SOCIAL package is the thing couples ask about most. See every package and price, or send us your date and we will tell you whether the content add-on makes sense for your day. Sometimes the answer is no.

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